Wednesday, October 25, 2006

Why give to charity?

This is a blog to discuss the motivations of people for giving to charity as well as the reasons for lapsing. I am hoping to see why people give and to try to get some background from real people.

I am a MA marketing student and am choosing this area of study to base my dissertation on. I also work in the non-profit sector. Working and studying in this area can sometimes blind you to real responses and motivations.

I would also like to think that between us we discuss better ways to create marketing materials and strategies for acquiring and retaining donors.

This is also my first foray into blogging and so the learning curve should be quite steep. I'm looking forward to the climb though.